Corporate Social Responsibility

The Little Britain Challenge Cup is changing people’s lives for the better

By taking part, you are making an invaluable contribution.

Organised by the property industry for the property industry – thanks to a dedicated committee of volunteers who work in property or construction and give their time for free – Little Britain raises money for several charities.

Over the last 30 years, since the event began, we have raised over £1.5 million. In 2017, we raised £34,000 – that’s 1.5 times more than 2016 and 3 times more than we raised 5 years ago.

In fact, many of our entrants into the regatta come both for the opportunity to give something back as well as for the exhilarating racing and industry networking the event offers. They improve the lives of adults, young people and their families, through sailing with their clients and colleagues.

The charities that benefited last year:

Ellen MacArthur Cancer Trust: £10,500

1851 Trust: £10,600

Cirdan Sailing Trust: £9,700

Cowes Sailability Club: £1,500

RNLI: £1,500

And in 2018, we’ll be supporting two additional charities: Turn 2 Starboard, and the Rona Sailing Project

By coming to Little Britain, about a third of the income raised, from bookings, ticket sales, sponsors and fund raising, is surplus and is given to charities. It’s much more cost effective to take part too – we’ve been working hard to make sure of that – so do you need any more reasons to get involved? Just by entering the Little Britain Challenge Cup, you are helping young people have a better life and raising money for very worthy causes.

About our charities


The EMCT is a charity that is close to Little Britain’s heart. It aims to rebuild the confidence of young people aged between 8 and 24, who have been through treatment for cancer or leukaemia, by taking them sailing. They meet others who experience and really understand what they are going through and learn to have fun again. The young men and women who have spoken to us are truly inspirational.


1851 TRUST

Established in 2014, the 1851 Trust is supported by its patrons HRH The Duchess of Cambridge and Sir Ben Ainslie, skipper of Ineous Team UK, the British America’s Cup Challenge.

The Trust, located at the tech-centre at Ineous Team UK HQ, aims to inspire and engage thousands of young people through sailing and the marine industry, providing young people with the education, skills and training to become innovators of the future, and stewards of the marine environment.



Since 1983 the CST has been providing disadvantaged young people with learning opportunities, integration and self-development through the challenge of life at sea aboard its large sailing vessels. They help boy and girls mostly from the inner cities, who would never normally experience sailing, to build their confidence, trust in other people and lead fulfilling and engaging lives.



Cowes Sailability Club offers sailing and recreational boating opportunities for adults and children with physical disabilities, learning difficulties and debilitating long term conditions. Their aim is to put smiles on faces, but in reality they do so much more than this by giving disabled people renewed confidence in themselves, inspiring them to live their lives to the full and leave them with incredible memories that they and their families will treasure.